What is the most influential on the brain? Emotion or Reason?
November 18, 2014

It’s the age-old question, is emotion or reason more influential on the brain? A few months ago, we created a survey asking participants whether it was better to start a presentation by appealing to emotion or reason. Out of the 169 responses, 79% voted in favor of emotion, and 21%…

What do we remember more: the beginning or the end of a presentation?
November 6, 2014

Earlier this year, I ran a poll asking viewers which they were more likely to remember after two days: the beginning or the end of a presentation. Out of 272 responses, 54% chose the beginning, and 46% favored the end. The two numbers indicate a close debate. Let’s settle the…