What do advanced presenters and winning poker players have in common?
December 23, 2014

Dr. Carmen Simon I recently watched several professional poker players on TV, during a tournament, and realized that there are a few commonalities between them and outstanding presenters. After doing some research on poker psychology, I discovered that the similarities are more striking than I imagined. Of course, you could…

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What is the most influential on the brain? Emotion or Reason?
November 18, 2014

It’s the age-old question, is emotion or reason more influential on the brain? A few months ago, we created a survey asking participants whether it was better to start a presentation by appealing to emotion or reason. Out of the 169 responses, 79% voted in favor of emotion, and 21%…

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Three Things I Learned at the WebCam Conference
October 18, 2014

The Bend WebCAM conference is held once a year and offers a chance to learn hot marketing techniques from dynamic speakers. This year, the topics ranged from the “Geek” to the “Chic” to the “Super Freak,” meaning a balanced combination of technical aspects (such as improving your SEO on mobile…

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